The Wrench Was a Bad Choice
Introducing Papa Farts Auto Parts, where the design choices are as questionable as the name. The logo proudly features a wrench that cleverly (?) splits the word “Parts” into “Farts.” It’s a branding disaster that makes you wonder if anyone reviewed it before it went to print.
This is the kind of design fail that makes you giggle and cringe at the same time. It’s hard to take an auto parts store seriously when its logo makes you think of bodily functions. Maybe they were aiming for memorable, but they definitely landed in the realm of the unforgettable for all the wrong reasons.
