Hipster Parties: Anti-Smoking Campaigns
Cool Quitters
To curb smoking among young adults, the NIH funded a $5 million campaign targeting hipsters. This involved throwing anti-smoking art and music events aimed at this eclectic demographic. The goal was to use creative and appealing strategies to encourage this unique group to quit smoking, leveraging the cultural trends and values they hold dear.
Party with a Purpose
The campaign used the allure of alternative music and creative expression to spread its message. By making quitting smoking seem cool and trendy, the initiative sought to influence behaviors in a non-traditional way. It’s a reminder that sometimes, saving lives can be as fun as a hipster party!
